References, choices and review are part of the process.
Start with the objective
An AI tool becomes more useful when there is a clear objective. I define format, audience, context and what must stay consistent. References guide composition, materials and mood without replacing creative decisions.
Select and review
Generating options is only one stage. I review proportions, hands, faces, text and relationships between objects. Across a series, I compare all images to identify unwanted changes. Results that do not serve the concept should be corrected or discarded.
Present clearly
A concept study should be presented as such. In my portfolio, I distinguish visual proposals, mockups and documented work. That clarity helps show the tools’ potential and explain the role of creative direction in each result.
